One of the things that gets our creative team really excited is when the time comes for them to design a colour palette. As you can imagine, this is by no means an easy or plain sailing process.Firstly, they scour the internet and read many magazines looking for all kinds of inspiration and trends. Then from this, they are able to make mood boards and gather numerous ideas for what will eventually become the finalised range.
The next stage is to send a whole selection of colour swatches (sometimes these are just snippets of cloth or corners torn from the magazines) to be sampled in the dye house. It really is amazing to see how different the colours can look when transposed into a natural fibre as opposed to being on a screen or in a magazine. This is the first time that we can see the colours turn into a reality as they are always produced on our yarn. Unfortunately the team knows full well that they’ll have to narrow it down again when they get these samples back-sometimes this takes longer than selecting the original colours in the first place.
So then it’s time to make some decisions. After several weeks of sometimes heated debates, opinions, and divorces, a final approval meeting takes place.At this meeting the team will look at the palette as a whole. What they are looking to achieve is a balanced colour palette with a mixture of classic shades and trend accents.
This is a big challenge, as it’s human nature to always want more. With the best of intentions they were constrained by the man who pays the bills to launch with 16 colours. So naturally they compromised and settled on 20.
However, the reality is that this process starts long before the colour selections take place as we want these colours to be as deep and rich as possible. The team is only able to achieve this because only yarns of the purest and cleanest quality are selected in the first place. This ensures that the clarity of the colours is the best it can be.
The basic rule is; the purer the fibre, the deeper the colours and more saturated and jewel like the appearance.
And guess what - we get to go through the whole process again every time that we want to make additions to our range.