Everyone at Yarn Stories HQ gets super excited about planning our shoots. The whole team works together to come up with the theme for each collection so we can create the set that acts as a backdrop.
For Heritage we really wanted the industrial credentials of the mill to shine through using huge industrial curtains, metal ladders and featuring some of the yarn that was actually being spun on the day of the shoot. Our staff were intrigued by all the activity!
For Mimosa Memories we wanted a delicately floral backdrop to act as a counterpoint to the part of our mill we were shooting in. We found lots of great accessories around the mill including vintage boxes and a fantastic old wooden ladder.
Then we took a trip to Huddersfield’s flower market and came back with armfuls of Gypsofilia, Lysianthus, Cyclamen and Pussy Willow to decorate the set. It took us a whole day to get the balance just right.
As you can see, it was all hands on deck. How many people does it take to turn a Yorkshire spinning mill into a space for a glamourous photoshoot? Plenty.